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корпоративно брендирање

Associating the name of a company with the individual brand name in product marketing, usually to ensure that new product introductions will be more readily accepted, differs from family branding in that corporate branding is used for all products of the company or division rather than merely for a family of brands.

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ценовна нееластичност
Professional careers; Sales

Buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive, see price elasticity.

субкултури
Professional careers; Sales

Broad groups of consumers within a society's culture having similar values which distinguish them from the rest of society.

внимание, интерес, желба, акција
Professional careers; Sales

"Get the prospect's attention, gain their interest, create desire and encourage them to act by moving forward with the purchase. ".

приход по глава на жител
Professional careers; Sales

Average income per person in a population.

дополнителни бенефиции
Professional careers; Sales

Benefits enjoyed by employees as part of a total remuneration or compensation package.

глобални брендови
Professional careers; Sales

Brands sold to world markets with essentially the same promotion.

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