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vrijednost brenda

A monetary value assigned to a brand(which may be discounted to a net present value), an increase in a rate of return or any number of softer market research measures such as awarenss or consideration.

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vrijednost
Psychology; Psychiatry

Apsolutna ili relativna etička vrijednost, pretpostavka koja može biti temelj za etičko djelovanje

Dodana vrijednost
Business services; Marketing

Adding worth to a product, in marketing this can be reached through the act of branding or packaging.

referentna vrijednost
Electrical equipment; Electricity

A specified single value of an influence quantity at which the transducer complies with the requirements concerning intrinsic errors.

grijna vrijednost
Energy; Natural gas

The amount of heat produced by the complete combustion of a unit quantity of fuel. The gross of higher heating value is that which is obtained when all of the products of ...

vrijednost usluga
Energy; Natural gas

The concept that the value of a utility service to a consumer cannot be greater than the cost of an equally satisfactory substitute service or the consumer will switch to the ...

Dijete "baby boom" perioda
Business services; Marketing

A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

Trgovačka marka
Business services; Marketing

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)
Business services; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)
Business services; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti
Business services; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

Praćenje kupovine
Business services; Marketing

Interviewing and observing a shopper while they are in the act of shopping.

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